Research · original data · 8

What we measured, not what we guessed.

First-party research on how AI search actually behaves — citation half-life across five engines, cross-LLM citation skew, how a model picks 3 sources out of 50, AI Overview erosion, and the dollar value of a citation. Every figure here is a number we tracked, with the method stated. If you cite it, the page you are on is the source.

All research

GEO tactics

AI source selection — how a model picks 3 cites out of 50 candidates

Five LLM retrievers, one prompt, around 50 candidate URLs in the pool — only 3 make it into the answer. Six signals from 90 days of measuring which of our client pages got picked, and which sat in the pool watching.

Dmytro Popryadukhin · 9 min · 2026-05-20

Measurement

The dollar value of an AI citation — an attribution model that survives a CFO conversation

AI citations carry no UTM. Most traffic lands as direct or branded organic. So how do you put a dollar number on one citation when the CFO asks. Three methods, a worked example landing $850–$1,400 per B2B SaaS citation.

Yevhen Chyzh · 10 min · 2026-05-20

Measurement

Citation skew across LLMs — which domains each engine actually quotes

ChatGPT, Perplexity, Gemini, Claude and Bing Copilot pull from different source pools. Reddit for Perplexity, established media for Gemini, long-form for Claude. We sampled 240 answers and mapped the bias. Plan accordingly.

Viktoriia Chumak · 9 min · 2026-05-20

Measurement

AI search statistics 2026 — the numbers that matter for AEO/GEO

A curated roundup of AI search statistics for 2026 — adoption, citation behaviour, AI Overview presence, platform split, and B2B numbers. Every figure framed honestly as a modelled estimate, not a fake citation.

Dmytro Popryadukhin · 8 min · 2026-05-12

Measurement

How to measure AI citations: tooling, baseline, weekly cadence

Search Console will not tell you whether ChatGPT cited you. Here is the measurement stack we use on every engagement: Searchable Agent, Profound, Perplexity Pages tracking, plus the manual cross-check that catches what tools miss.

Dmytro Popryadukhin · 8 min · 2026-04-24

Measurement

How to attribute pipeline to AI search (without losing it to 'direct/none')

AI-driven traffic shows up as direct/none if you do not instrument it. Here is the UTM strategy, server-side dedup, and the dashboard that proves AI citations are driving leads — not just impressions.

Karina Fedorova · 6 min · 2026-04-11

Urgency

AI Overview content erosion: when Google answers before the click

On informational queries with an AIO, average CTR to the top organic result has dropped from 28% in 2024 to 9% in 2026. Here is which page types are bleeding clicks, which still earn them, and how to measure the damage in Search Console.

Yevhen Chyzh · 9 min · 2026-05-08

Measurement

Citation half-life: how long an AI quote actually lasts in 2026

We tracked 240 AI citations across 5 LLM platforms for 90 days. The median citation lasted 18 days. The 90th percentile lasted 4 months. Here is the full survival curve, the methodology, and the defenses that keep evergreen pages cited longer.

Dmytro Popryadukhin · 9 min · 2026-05-08