Category · 16 articles
Generative Engine Optimization — playbooks for ChatGPT, Perplexity, Gemini, Claude.
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LLMs preserve 'as of [date]' phrases when they quote a source. That single phrase, embedded inline next to your specific numbers, extends citation half-life by 30-45% in our measurement and protects you from being cited with outdated data.
Comparison pages were a Google traffic play. Now they are the most-extracted page type in B2B AI answers. We tore down 80 of them across our portfolio. Six structural blocks LLMs lift from, in priority order.
Glossary entries earn AI citations at 3× the rate of regular blog posts on definitional prompts, and they hold them roughly twice as long. The structure that wins, the anti-stub rule, and how a 40-entry glossary becomes a citation factory.
LLMs almost never cite two URLs from one domain. Five pages on the same prompt cluster fight for one slot. We traced 90 days of cannibalization across our portfolio. The diagnosis and the consolidation play.
Five LLM retrievers, one prompt, around 50 candidate URLs in the pool — only 3 make it into the answer. Six signals from 90 days of measuring which of our client pages got picked, and which sat in the pool watching.
Backlink anchors used to be a PageRank dial. In AI search they do a different job — they help the retriever resolve which entity your domain represents. The method that worked after the answerly.agency / answerly.ai brand collision.
Bing Copilot SEO (Microsoft Copilot optimization) — Bing is the most underrated AEO surface in 2026. Microsoft Copilot ships inside Windows, Edge and Microsoft 365, and ChatGPT Search leans on the Bing index. How to get cited.
Gemini SEO (Google Gemini optimization) — Gemini app and Google AI Mode are not the same surface as AI Overviews. They retrieve and cite differently. How Gemini grounding works and the 5 tactics that win Gemini citations in 2026.
ChatGPT SEO (or SEO for ChatGPT, ChatGPT search optimization) is how you earn citations inside ChatGPT answers. How ChatGPT retrieves via Search index and Bing, what it extracts, five tactics, plus ChatGPT SEO tools.
Generative engine optimization (GEO) is the practice of getting your brand cited inside generative AI answers — distinct from generic geo marketing. What is GEO, how it overlaps with AEO, GEO services, GEO tools 2026.
ChatGPT, Perplexity, and Gemini now pull Reddit threads into AI answers more often than ranked blog posts on the same topic. Here is the data, the subreddits that matter, and how to participate without getting banned.
Buyers no longer type 'VASP license' — they type the full task into ChatGPT. Here is how to mine real prompts, why keyword volume metrics fail, and the tooling stack we use across our engagements.
Perplexity SEO (how to rank in Perplexity) — Perplexity is unique among LLMs because it shows its sources publicly. How source-selection works, what content patterns dominate the source block, how to win placement in 30 days.
Mass-link buying does not work for AI search. We use a six-criterion scoring model: theme relevance, traffic, AIO presence, link ratio, DR, Trust Ratio, domain age. Here are the thresholds and the reasoning.
AI systems lean heavily on Wikidata for entity disambiguation. A brand without a Wikidata Q-number is invisible to half the LLMs out there. Here is how to build the entity, what links matter, and what we will not do.
Voice search optimization (voice search SEO) is how brands earn answers from Siri, Alexa, Google Assistant and ChatGPT voice. How to optimize for voice search with one structural rewrite shared with AI text-search, plus what changes for voice.