Category · 6 articles
How to measure AI citations, attribution, share-of-voice, citation half-life.
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ChatGPT, Perplexity, Gemini, Claude and Bing Copilot pull from different source pools. Reddit for Perplexity, established media for Gemini, long-form for Claude. We sampled 240 answers and mapped the bias. Plan accordingly.
AI citations carry no UTM. Most traffic lands as direct or branded organic. So how do you put a dollar number on one citation when the CFO asks. Three methods, a worked example landing $850–$1,400 per B2B SaaS citation.
A curated roundup of AI search statistics for 2026 — adoption, citation behaviour, AI Overview presence, platform split, and B2B numbers. Every figure framed honestly as a modelled estimate, not a fake citation.
We tracked 240 AI citations across 5 LLM platforms for 90 days. The median citation lasted 18 days. The 90th percentile lasted 4 months. Here is the full survival curve, the methodology, and the defenses that keep evergreen pages cited longer.
Search Console will not tell you whether ChatGPT cited you. Here is the measurement stack we use on every engagement: Searchable Agent, Profound, Perplexity Pages tracking, plus the manual cross-check that catches what tools miss.
AI-driven traffic shows up as direct/none if you do not instrument it. Here is the UTM strategy, server-side dedup, and the dashboard that proves AI citations are driving leads — not just impressions.